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The impact value is very high. People have only one letterbox, they tend to notice door drops, to pick them up and to look at them.

A well executed door-to-door campaign produces measurable responses which advertisers can use to analyse how much business they generated for their budget.

There are very few limits to the format used. For example, an insert may be subject to restrictions imposed by the carrier publication - with door to door distribution, as long as the item will fit through a letterbox, almost anything goes.

Unlike some forms of marketing, responding to mailings is easy for consumers. Furthermore, mailings are often kept by consumers and can lead to responses months after delivery.

If your target audience can best be described geographically, door-to-door may well be your best form of marketing. Equally, geo-demographic and lifestyle targeting can be used to identify geographic areas which contain a high proportion of your target audience.

Door-to-door delivery is considerably cheaper than direct mail and provides an extremely cost effective way of delivering high information content.

Unlike most forms of advertising, a large amount of information can be conveyed to the target audience.